480-hardsub

ffmpeg -i ".mkv" -i "logo-720.png" -vcodec libx264 -maxrate 550k -bufsize 600k -acodec aac -ab 96k -filter_complex [0:0][1:0]overlay=x=W/2-w/2:y=H-H/10[logoed];[logoed]scale=-2:480[sized];[sized]"subtitles=filename=.srt:force_style='FontName=Arial,FontSize=22,Bold=1':fontsdir=/Windows/Fonts:charenc=UTF-8" "-hardsub-480.mkv"
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720-hardsub

ffmpeg -i ".mkv" -i "logo-720.png" -vcodec libx264 -maxrate 1350k -bufsize 1400k -acodec aac -ab 128k -filter_complex [0:0][1:0]overlay=x=W/2-w/2:y=H-H/10[logoed];[logoed]scale=-2:720[sized];[sized]"subtitles=filename=.srt:force_style='FontName=Arial,FontSize=22,Bold=1':fontsdir=/Windows/Fonts:charenc=UTF-8" "-hardsub-720.mkv"
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ffmpeg -i ".TS" -vcodec libx264 -maxrate 550k -bufsize 600k -acodec aac -ab 96k  "-480.mkv"

ffmpeg -i ".ts" -vcodec libx264 -maxrate 1350k -bufsize 1400k -acodec aac -ab 128k "-720.mkv"